Research On Sina Weibo Issues In Sports Movie "Dangal"

Nowadays,more and more movie propaganda parties regard Weibo as an important channel for film communication.It is hoped that this will quickly open up the situation and eventually achieve the role of promoting movies and improving the box office.The setting of microblogging issues as an important way for mass media to influence society has long been a topic of great attention and attention.Therefore,this article puts the topic on the new media platform of Weibo,and studies the issue setter,the topic setting method and the topic setting content,and then analyzes how to better set the issue reasonably,expand the scope of the issue,and play the topic setting.The role of film promotion.This article combines the sports film with the Sina Weibo issue setting because although the film market in China has risen in general in recent years,the development of sports films has been in a downturn in terms of type films.Therefore,through data screening,the author selects the sports film "Wrestling Daddy" with the highest comprehensive score as the object of analysis of the thesis,and uses the methods of literature data and content analysis to combine the sports film with the Sina Weibo issue setting to analyze the sports.The basic situation of the film.Finally,it is found that sports films set new features,new problems,and raise problems and corresponding countermeasures on Sina Weibo issues,which will provide new reference for new media promotion in other sports types in China in the future.Through analysis,the author finds that when the sports film "Wrestling Daddy" is set up on Sina Weibo,it will focus on the topic planning at various stages to ensure that the public opinion orientation is set in advance,gain attention and improve the audience’s expectation.,accumulate popularity,and use the audience’s word of mouth to anticipate the momentum to gain greater influence.At the same time,it is ensured that the video information will be updated simultaneously during the release period,and the microblog issue will be continuously released,so that more viewers can be promoted to upgrade the box office.However,when the sports film "Wrestling Daddy" uses the new media platform of Sina Weibo to set the theme of the movie,it is prone to over-reliance on the "star traffic" setting issues,the issue is too fast,the focusis blurred,and the microblogging link is weakened.It is difficult to control the proliferation of bad information and the lack of effective linkage between multiple entities in the setting of Weibo issues.It also proposes to use the "blessing" of stars to comprehensively carry out the promotion of movies,correctly grasp the control of the issues,enhance the ability of information dissemination,create a professional public relations team,and make up for the weakening of the microblogging control,with multiple subjects.Linkage and coordination to help build a sports film microblogging interactive platform and other countermeasures.I hope that through this research,China’s future sports films can absorb this advantage while setting up Sina Weibo issues while avoiding shortcomings,rationally and effectively setting agendas,so that China’s sports movies can get the biggest box office profits on Sina Weibo.Social benefits.