Research On Tourism Development Of Northeast Culture Development Zone In Gaomi City

As a place where Mo Yan’s old residences and Mo Yan’s most literary works are created,the Northeast Township Cultural Development Zone of Gaomi City has a strong and unique rural style and good conditions for tourism development.Since Mo Yan won the Nobel Prize in Literature in 2012,The place is borrowed from the “Mo Yan Effect” and the TV series“Red Sorghum” to focus on creating tourism projects such as Mo Yan’s old residences and Red Sorghum Film City.At present,attracts a large number of tourists to visit.The place has now become the most important tourist destination of Gaomi.However,scholars are not paying enough attention to tourism in this area.There are few studies on tourism in this area,which leads to the lack of relevant theoretical guidance in tourism practice.This paper takes the tourism development of the place in recent years as the research content,focuses on combing and drawing on relevant research on literature tourism,film and television tourism,celebrity culture tourism,and adopts the literature research method,the field research method and the questionnaire survey method.The theory of tourist satisfaction and other aspects analyzed the tourism resources,market and development status of the area.Through analysis,the problems and deficiencies in the current tourism development of the area were found out,and specific optimization and improvement suggestions were given from three aspects of product development,supporting and service management,and marketing.This paper hopes to be able to benefit the future tourism development of the area,and at the same time provide reference for tourism development in areas with similarities.