Based On ?ultural Constructivism Of Imported Commodities Research Named

Under the guidance of the theory of cultural constructivism,this paper tries to study the related issues of naming imported goods at present.Taking the hot-selling imported brands in China's domestic market as an example,this paper makes naming analysis,and further analyses the current methods and Strategies of naming imported goods.The first chapter is the introduction,which mainly introduces the background,purpose and significance of this study.On the basis of reviewing the domestic and foreign research on the naming of imported commodities in the current academic circles,this paper summarizes the research results and shortcomings in the current research situation,then explains and summarizes the theory of cultural constructivism,and finally introduces the content and research methods of this paper.The second chapter is the strategy analysis of naming imported goods.The existing naming strategies for imported goods are classified and introduced,including transliteration naming,free translation naming,transliteration + free translation naming,mixed translation naming,borrowed letter naming and localized naming.Chapter three is the investigation on the naming of imported goods.268 imported commodity names were investigated and counted,including 30 food and beverage brands,17 high-tech products brands,23 automobile and motorcycle technology brands,69 clothing and bags brands,10 nutrition and health brands,19 maternal and infant products brands,and 99 beauty and cosmetic brands.On this basis,the naming strategies of Japanese and Korean imports and non-Japanese and Korean imports are sorted out.The fourth chapter is about the principles of cultural construction in the naming of imported goods.Under the guidance of cultural constructivism,four principles are summed up: accuracy,respect for culture,strengthening aesthetic feeling and stimulating purchasing desire.The fifth chapter is about the naming of some unnamed imported commodities and market awareness survey.It is divided into three parts: the importance of selecting Russian commodities for investigation,the naming of the most popular Russian commodities,and the investigation of brand names of imported commodities in China's domestic market by using the survey method.Taking Russian commodities as an example,the naming of imported commodities is investigated by means of questionnaires.The Cultural Tendency of Consumers.