The Research On Business Model Optimization Of XQ Movie TV Group

With the development of “INTERNET+” economic and BIG DATA tech,the TV&FILM industry has developed rapidly.At first,the paper gives summary of TV&FILM industry back ground,introduce the research object:Business Model of XQ TV&FILM Group,survey the reseach meaning—optimization of XQ TV&FILM group business model,and base for XQ TV&FILM group development.Then,this paper shows the research way.After that,the paper gives summary of correlation theory,make an analysis of PEST,and cite examples on successful enterprise.What is more,the paper shows the present situation of XQ Group business model and makes an analysis of SWOT.On this basis,we can include the method on TV&FILM industry optimization.In short,XQ Group should realize the Win-win on economic value and social value;learn about positioning target users by BIG DATA TECH;Cooperate with new media to optimize sale channels;Strenthen personal traning to build core compentence.Finally,the paper prospect for the future.