Research On The Value Orientation Of Chinese Science Animation Under The Perspective Of Ecocriticism

With the global ecological situation worsening,the ecological crisis has become a major issue that has a bearing on the survival of human beings.While human beings develop economies,we must start to pay attention to the ecological environment and environmental protection.The ecological problems seem to be the inevitable result of the development of human society on the surface.However,it is actually a crisis caused by human thought and culture dominated by anthropocentrism.It has become an important ecological,cultural and social issue to take "ecological community" as the core of the harmonious coexistence between human and nature,expand the ethical consciousness covered by non-anthropocentrism to the whole ecological system,promote the reform of ecological civilization from the cultural level,and truly treat the ecological environment like life,so as to fundamentally alleviate the ecological crisis.Animation has become an active carrier of social ideology communication with its unique aesthetic characteristics,and animation not only has a simple geometric image transformed on the screen,but also contains profound humanistic spirit and ideological connotation.The science animation with clear communication purpose in the animation category can be used as a communication bridge between the upper ecological consciousness and the people.That is to say,science animation is based on the pre-existing value orientation of the concept of ecological civilization,helping the people to establish a correct ecological value orientation,which can make the ecological awareness of popular science animation become one of the strategies to alleviate the ecological crisis from the cultural level.Therefore,this paper focuses on the value-oriented research of Chinese popular science animation under the perspective of ecocriticism,and examines the ecological consciousness and ecological aesthetic status of contemporary science animation with the theoretical method of ecological criticism.In the course of the research,this paper conducts a concrete ecological criticism analysis and interpretation of the value orientation of popular science animation works in recent years,and summarizes the shortcomings of the ecological value orientation and ecological aesthetic orientation of the existing popular science animation.In general,it is At present,the ecological consciousness of popular science animation is lagging behind the idea of ecological civilization,and its artistic aesthetics is inconsistent with the needs of the audience.On the basis of summarizing scientific animation existing problems,by focusing on the spread of popular science animation purposes,from the popular science animation ecological value orientation,aesthetic orientation,target audience of sensors and actuators,and works in the form of popular science animation value orientation to construct has carried on the preliminary thinking and exploration,put forward with non-anthropocentrism as the ecological value orientation of popular science animation,accord with visual design to guide the public aesthetic of ecological aesthetics,and based on different target audience psychological science animation for the difference,through the three aspects of popular science animation creative reconstruction with the ecological value guidance of ecological civilization thought,The ecological values and ecological aesthetics advocated by popular science animation can be more effectively transmitted to the audience and help the audience to build ecological consciousness.And the theoretical research,method exploration and creative practice together,further enhance the depth of research.