Research On Cultural And Creative Brand Narrative Strategies

A good cultural and creative brand story,not only can quickly attract consumers’ attention,but also strengthen the effect of persuading and creating intangible brand values.For a brand,story is the expression forms;the theme is the core value;the prototype based on their own internal decisions;the plot is the story structure.A perfect brand always composed with a good themes,characters,and plot into a story.In addition,a good brand story should have a perceptual image strategy,aesthetic strategy,product strategy and marketing strategy.It shows the core values of the brand’s background and in a narrative way to convey to consumers.According to the most cases of cultural and creative brand,it is important that how to build a good brand story and how to use brand narrative strategy.