To Build Fuzhou Characteristics Cuiture Brand Research

Nowadays, almost all over the world have reached a consensus, in the21st century, the most promising industries are two:one is the high-tech industry,the other is a cultural industry. Jack Welch, president of American General, said:"The cultural industry is the most challenging part of this era’s biggest strength businessman cake." Cultural and creative industries as an emerging industry, occupies an important proportion in the national economy in developed countries, known as the Future pillar industries. In China, the national "five" plan to vigorously promote the development of cultural industries. cultural and creative industries are also considered to be a new economic growth point, all regions have attached considerable importance to the development of cultural and creative industries. Fuzhou has a rich cultural resources and unique geographical advantages and overseas capital advantage, while the policy advantages and opportunities facing unprecedented development Haixi Economic Zone, but the main strength of the cultural industry is not strong, low-tech, the management system can not keep up requirements of the times, the cultural and creative industries is not high, lack of non-material cultural heritage protection. Fuzhou City Government Culture City strategy, develop cultural and creative industries, the development of cultural and creative industry cluster is an important way to enhance the taste of Fuzhou urban culture, urban culture to build the brand. This paper describes the basis of relevant theories of cultural industries and brand management, based on the analysis of current development status of foreign countries in several major cultural and creative industries and domestic cultural and creative industries, combined with the cultural characteristics of Fuzhou, the status of the development of the cultural industry and related policy, proposed cultural and creative industry cluster Fuzhou and development proposals cultural brand management.