| As a tool of network communication,facial emoticons have the same characteristics as other network interaction products,but people just regard them as a tool,and they are not included in the research field of network psychology.In fact,emoticons have an important impact on today's network and even network psychology.From the psychological point of view,this paper takes the research of emoticons as a breakthrough point to think about the development and market norms of network interactive products to supplement and develop the research of network psychology.The full text is divided into nine parts.The first part mainly elaborates the research background,purpose and significance of emoticons.The research of facial emoticons originates from the perfect combination of psychology and Internet.While developing itself,network psychology also intersects with other disciplines,which results in a broader range of research.In the context of the big data era,the study of emoticons can help us understand its sociological significance in depth,and has practical guiding significance for the development of our current network interactive products.In order to understand these,this paper includes four parts,16hypotheses and demonstrates them one by one.The second chapter mainly includes three aspects:the overview of emoticons,functions and influencing factors.In the overview part,the origin,conceptual analysis,classification and attributes of emoticons are elaborated.Emotion packages refer to the collection of dynamic and static pictures that users use as tools to express their main emotions in instant messaging.The main forms of expression are screenshots,stars,animation and so on.Emotional Pack,which originated from Tencent QQ and flourished on well-known network platforms such as Weixin,Sina Weibo and the Poster Bar,has developed rapidly into an important medium for expressing people's emotions in just over ten years,and is irresistible.At the same time,it clarifies a series of related concepts such as expression.From the historical origin of emoticons,we can find that their development can be summarized into four stages:the original stage of emoticons 1.0,the character stage of emoticons 2.0,the sketch stage of emoticons 3.0 and the motion picture stage of emoticons 4.0.The emoticons are carefully classified by the attributes of picture nature,function,emotional dimension,carrier and style,and it is found that emoticons have the characteristics of diversity,interaction,appropriateness and timeliness.In the functional part,we discuss the substitution function,emotional expression function and value guidance function of emoticons.Finally,it discusses how the preference of emoticons and social factors affect the use of emoticons.The third part is to study the substitution of emoticons for language.Five experiments are conducted to study the substitution of emoticons for nouns,adjectives,adverbs and verbs,and the empathy ability,which is the advantage of emoticons over words.The fourth part studies the attribute characteristics and preferences of emoticons.Four experiments are conducted to study the preferences of static-black-white and dynamic-color emoticons,five styles,simple-cautious and complex-exaggeration,classic-ugly and contemporary-beautiful emoticons.The fifth part studies the speed effect,situational effect,age effect,personality effect and multiple effect of emoticons through six experiments.The sixth part studies the features and attributes of emoticons as a"new language"that can represent all interactive products on the Internet.The seventh part summarizes the research results:?1?Through data analysis,it was found that although the comprehension of emoticons was higher than that of nouns,there was no significant difference;?2?Although the subjects'emotional comprehension of emoticons is higher than that of adjectives,there are no significant difference;?3?Although the subjects'emotional comprehension of emoticons were higher than that of adverbs,there was no significant difference;?4?Although the subjects'emotional comprehension of emoticons is higher than that of verbs,there are no significant difference;?5?Experts'evaluation criteria for text and emoticons are inconsistent,indicating that the consistency of experimental materials is not high W=.323,P<0.05,and there is no significant difference in the evaluation of emoticons and words F?1?=3.993,P<0.05;?6?The main effect of dynamic-static emoticons attributes were significant F?1?=7.586,P<0.05;?7?The mascot style expression pack was preferred by F?4,2?=4.873,P<0.05;?8?The more complex and exaggerated the expression package F?1,1?=16.679,P<0.05,the more preferred it is;?9?The main effect of epochal situation of emoticons was significant F?1?=5.803,P<0.05;?10?The number of characters in the expression package was significantly higher than that in the text t=2.168,P<0.05,and the time spent sending the expression package was significantly lower than that in the text t=2.317,P<0.05;?11?The more familiar the situation is,the more likely people are to use the expression pack F?1,3?=4.400,P<0.05;?12?The main effect of emoticons in response types was significant F?3?=20.78,P<0.05;?13?People tend to respond to F?1,3?=30.976,P<0.05 with facial expression pack in times 2?2013-2018?compared with times 1?2000-2006?;?14?There is a high correlation between pleasure and animation;?15?There was a significant difference in the implicit and explicit connotations of the emoticons?t=6.420,P<0.05?.There was a low correlation between the accuracy of the text and the level of self-confidence;?16?Suggestions on the development and standardization of network interactive products.The eighth part discusses the purpose of the study.In terms of the substitution of emoticons for words,the relationship between the development of emoticons and the development of language is discussed.Then the substitution of nouns,adjectives,adverbs and motives for emoticons is discussed,and the reasons why emoticons have high empathy are also discussed.On the choice preference of emoticons,the factors and reasons affecting the choice preference are discussed through the analysis of the experimental results.In terms of the psychological effects of emoticons,through the analysis of the experimental results,this paper explores the psychological effects of emoticons and analyzes the reasons.On the issue of market regulation of network interactive products,from the necessity of establishing evaluation index to the analysis of the current situation of market development,the significance of market regulation to the construction of evaluation system is discussed.The ninth part systematically combs the full text and summarizes the research conclusions.This paper systematically combs the historical origin and the development context of expression packages,defines the definition of expression packages,carefully summarizes the classification and characteristics of expression packages,designs experiments for research purposes and hypotheses respectively,and preliminarily explores the substitution of expression packages for language,the attribute characteristics of expression packages and the influencing factors of preferences for use,psychological effects and the development and construction of network interactive products.It provides an empirical study related to expression packages in the field of psychology,digs deeply into the academic value of expression packages,and provides a reliable theoretical basis for the study of expression packages in the field of psychology. |
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