Research On The Application Of "Memphis" Style In Mobile E-commerce Advertising Design

In recent years,China’s mobile e-commerce is developing rapidly.In 2018,the number of mobile online shopping users in China reached 557 million,accounting for 70.7% of the nation’s online shopping population.Mobile e-commerce maintained a steady growth momentum.In 2018,the scale of China’s mobile phone online shopping users reached 557 million,accounting for 70.7% in the online shopping crowd,mobile providers maintained a steady momentum of growth.This paper,the design style of Memphis Group,a popular post-modernist design group in the 1980 s,is innovatively combined with the design of mobile e-commerce advertisement.Starting from the design of mobile e-commerce advertisement,the characteristics,design elements and visual design principles of mobile e-commerce advertisement design are analyzed in detail.The application of Memphis style in mobile e-commerce advertisement design is summarized and summarized.The application scope of Memphis style in mobile e-commerce advertisement is enumerated.Memphis style graphic elements are extracted and used as embellishment elements in commercial advertisement design.Finally,according to the previous conclusions,Memphis style is more suitable for the application of shop advertising design,with creativity and expressiveness,so design practice is carried out,which in turn verifies the theory.Through the analysis of the visual characteristics of Memphis style,this paper brings a wider field of vision to the design of mobile e-commerce advertisement.By discussing the extension and application of Memphis style in the design of mobile e-commerce advertisement,it also brings inspiration to the application of other design schools in modern e-commerce design.