The Application Of Memphis Style In Today’s Visual Design

The Memphis design group,with Sottas as the core figure,was founded in Italy in 1980 s.Inherent in the concept of designers in Memphis against all restrictions against modernism design thinking,solemn and monotonous,emphasizing the decorative design,they designed a lot of other innocent strange,colorful furniture and products,completely subvert the people for furniture design thinking.The designers of the Memphis group drew inspiration from different design ideas or cultural traditions,such as traditional art,Oriental Art,pop art,and so on.Unlike the modernist design,which emphasizes the form of function,Memphis design is not from the perspective of function and science.Although the design of Memphis at that time did not get further development,the product was not popularized,but it provided people with a rethink of the concept of functionalism and rational design,and the design aesthetics and postmodern design concept advocated by it were also deeply rooted in the minds of the people deeply.The design style established by this special design thought has the historical position of the past and the past.The Memphis style,which developed from this,shows great personality.In terms of design style,it refuses to use deliberate color matching on color,but intentionally breaks the rules of color matching,and uses the usual color matching of European comics,which is bright,gorgeous and funny.In terms of patterns and shapes,a variety of organic geometric figures are often used.Designers are constantly changing and developing the style of Memphis school through different presentation techniques and carriers,and after,adapt them to different design needs and styles.Both the social and cultural background of 1980 s and the current design environment are all influencing and promoting the development and change of the new Memphis style.Therefore,the author will style from Memphis origin and social background,analysis of the early style,back in new Memphis,new visual design reflects the typical application case analysis this step,layer by layer mining and analysis of Memphis style of emotional expression and diversified design.In the design practice,it not only introduces its design elements,including color,modeling,typesetting and combination,but also grasped the clue of design thought to convey the emotion and temperament conveyed by Memphis style works,which is also the significance of style retrospect.For the study of Memphis style,it is not only for the research of function,visual characteristics and presentation,emotional expansion,but also an interesting research direction,which will play a certain role in guiding and studying the theme of the thesis.