The Research Of The Urban Image Of Chinese Film In North American Market

Chinese film was born in the process of urbanization in China,and Chinese cities are also the object of Chinese film observation and gaze.The film's shaping of the city affects people's re-recognition of the city,and the film becomes an important medium for shaping and spreading the image of the city.Since the new century,Chinese commercial films have developed rapidly,and more and more attention has been paid to Chinese contemporary society.Chinese films with Chinese cities as backgrounds have entered the North American market,presenting images of Chinese cities and affecting the understanding of Chinese cities in North American market audiences..The image of the Chinese film city in the North American market in 2014-2018 is full of Chinese characteristics,and has been separated from the gaze of the West.The value of the individual has been further revealed,showing the city with Chinese characteristics,the city out of the imagination of others,and the individual space.The image of the city.However,in the shaping of the city image,there are also problems such as emphasizing emotional light logic,serious stereotypes of characters,supremacy of consumerism,and lack of local culture.Today,with the deepening of globalization and the development of China's development,China urgently needs to tell the world the Chinese story and spread the Chinese voice.Chinese film should assume the responsibility of spreading Chinese culture and shaping China's image.Only by attaching importance to the artistic logic of the film,establishing a reflection on modernity,conveying a multi-inclusive urban spirit,strengthening cultural self-confidence,planting a fundamental earth culture,and comprehensively and truly displaying the developing Chinese image can we actively promote the Chinese film to go out.Become a window of Chinese image,a business card of Chinese culture.