Mobile Phone Mobile Terminal Interactive Animation Advertising Performance

Under the trend of network globalization,with the continuous improvement of network technology,digital media have changed the way and requirements of advertising design.The focus has shifted from relying on paper media to digital media.Advertising design has entered an era of visual images.At present,mobile phones and the Internet have become the representatives of digital media platforms,showing different characteristics from traditional media.Interactive animation advertising is another manifestation of advertising,because its development is closely related to the Internet and smart devices such as mobile phones,and it has also developed rapidly.Based on the status quo,in contrast to traditional animation animation advertising and interactive advertising Gui of the current situation of the development of the basic meaning of research,and through the interactive animation advertising popular case analysis in recent years,summarizes the current interactive advertising design principle in the mobile terminal,expression and characteristics,application through case analysis of its advantages,the current existing problems and future development.According to the analysis of the whole article,it can be concluded that with the continuous improvement of software and hardware in digital media technology,interactive animation advertising design will also become the mainstream form of advertising design.For the network advertising added a more diversified way of expression,strong plasticity wide coverage has a strong humanized design concept,let the design of People’s Daily life closer.It will become a more popular can accept full of vitality,tend to human network advertising form.