Research On The Cultural Industry Governance Of Minority Villages

Ethnic minority villages are the basic unit of national social life,and they contain rich and distinctive cultures,which are distinctly distinguished from Han villages by their particularity of history,society,economy and culture.Since the beginning of the 21st century,due to the influence of new urbanization,the problem of cultural security in villages has become increasingly prominent.It has both the reconstruction and rejuvenation of traditional cultural connotations and the shocking and dispelling of the original cultural structure.In order to cope with the rapid changes in the social culture of ethnic minority villages,new governance concepts need to be embedded to match the actual development of minority villages.Based on the theory of cultural governance and the governing characteristics of cultural industry,this paper puts forward the concept of cultural industry governance,and applies it to the cultural changes and effective governance of minority villages in the process of new urbanization.It holds that the village governance model guided by the concept of cultural governance and centered on the prosperity of local cultural industry is beneficial to the development of villagers’ cultural subjectivity and emphasis.Building cultural identity,cultivating modern public culture,breaking the traditional and modern dual opposition pattern,and achieving good governance of villages.Combining with the current situation of village governance,this paper attempts to construct a governance framework of cultural industry,which is based on coordinating the social relations of multi-subjects,cultural innovation and development,and fair distribution of cultural power,and on the integration of participatory governance,cooperative governance,Ceremony governance,virtue governance and law governance.Besides taking Dongtou She Village in Jiangxi Province as an example,this paper deeply understands the background of cultural reconstruction,growth of cultural demand and diversification of cultural development faced by Dongtou She Village after the restoration of her identity,and analyses the effects of concrete measures taken by various subjects in the process of governance in reshaping political order,fostering public spirit,strengthening cultural identity and safeguarding villagers’ cultural rights.In view of the problems of marginalization of women’s participation,lack of systematic assessment and evaluation system in the main body system of governance practice,the contradiction of cultural industrial structure and insufficient growth power in the market mechanism,and the singleness of governance methods,this paper proposes to construct a system of women’s cultural participation,a scientific and reasonable assessment and evaluation system,and a cultural development structure of the trinity of tradition,modernity and new development.With the help of cultural marketing to activate the endogenous motive force of cultural growth and multi-subject collaborative governance,we can further improve the governance performance of Dongtou She Village’s cultural industry.By constructing the governance framework of cultural industry and combining with typical examples,this paper demonstrates the concrete embodiment and application of the concept of cultural industry governance in ethnic minority villages,which not only enriches the connotation of cultural industry governance and expands its application boundary,but also provides a new way for stable poverty alleviation and good governance in Ethnic Minority Areas in the transitional period.