On Wang Yuechuan's Chinese Cultural Studies

In the context of globalization,China's comprehensive national strength has been enhanced and its international influence has been rising.However,culture,as a country's soft power,does not have the influence it should have.How should Chinese culture make its voice heard in the strong context of western centralism? Wang Yuechuan suggested that we need to find the east,not only is Chinese culture a voice in the world culture,but it is more important in the process of finding the east,by reshaping China's cultural image,in the Chinese culture aphasia conditions to build cultural confidence,cultural identity,overcome cultural hegemonism and nihilism,and establish the status of China cultural power.Discovering the Orient is not only about the charm and spirit of Chinese culture,but also about how to innovate Chinese culture.Therefore,Wang Yuechuan put forward the idea of "integrity and innovation"."Integrity" in this context means inheriting the excellent thoughts in Chinese culture."Innovation" means carrying forward excellent traditional Chinese culture and innovating according to the development and changes of The times.At the same time,we should not innovate just for the sake of innovation,but distinguish what is worth learning and what should be abandoned based on the perspective of globalization,which requires us to have a strong ability to identify those changes.At the same time of discovering the east,Wang Yuechuan believed that cultural exportation should also be paid attention to.Now in the context of western hegemony,China's national image constantly is misunderstood and destruction,propaganda from the beginning of the "yellow peril",to the later "China collapse theory",think that China will follow the Soviet union's collapse.Until now,the "China threat theory",think that China's rise is a threat to peace,and also is a threat to capitalism,trying to demonize and marginalized China.China's rise in economy,science and technology,military and other aspects has enabled it to re-establish itself as a great power.However,Chinese culture has been constantly misinterpreted,and its weakness in cultural aspects still makes it difficult for China to compete with other great powers,such as the United States.Therefore,the output of culture is the inevitable result after the discovery of the east.At the same time,it is extremely urgent for us to do.In the practice of cultural exportation,Wang Yuechuan puts forward the idea of outputting the Chinese calligraphy culture,the Chinese language culture and the cultural exportation in mass media,which provides a feasible plan for the Chinese culture exportation.As a responsible scholar,Wang Yuechuan not only learned Chinese and western knowledge and had a global perspective,but also was the first to put forward the concept of "discovering the east and exporting culture",making great contributions to the study of Chinese culture.