Reserch On The Subject Of Investment And Financing Of IP Films In China

IP movies are a common type of film in recent years.In view of the fact that China has not yet established a systematic IP film evaluation system,investment and financing entities must face certain risks in the process of investing in film products.In order to effectively avoid risks,the film works produced by large film companies and IP film works with a certain fan base are more favored by investment and financing entities.At the same time,in order to achieve the expected box office revenue,film studios may imitate successful similar film works,making IP movies of the same theme emerge.From the perspective of communication and economics,this study finds that the banking industry,as one of the important investment and financing entities of China's film industry,is a financing channel for many film production companies.The study uses the banking industry as the main target for analysis.The author's research starting point is to use the literature research method to sort out the concepts of "IP" and "IP film";to study as the main body of film investment and financing of government agencies and banking industry,and to discover the investment of domestic film investment and financing subjects in domestic IP movies.Tendency,and the social and economic benefits that may be obtained in the process of investment and financing of the film industry;analyze the policy risks,copyright risks,production risks,market risks that will be faced in the investment process;on this basis,analyze investment and financing The main problems in the process of investment and financing IP film,the analysis of solutions.It is concluded that the government's main body should formulate and improve the relevant policies for the development of China's film industry.The banking industry should reasonably avoid the risks in the investment process and change the investment vision,as well as the product crowdfunding under the UGC era to make new targets for film investment and financing.Trying to draw conclusions provides industry reference and new development ideas for China's film industry.This study believes that the banking industry can set up a professional film industry risk value assessment team to conduct professional evaluation of investment objects before investment and financing.Under the UGC era,Internet users can launch their favorite IP original works on the Internet.Internet crowdfunding,financing the movies that you want to watch,professional Internet financing platforms can analyze the expected benefits of movie products through big data.