| With the advent of the digital age,culture as well as science and technology have been developing competitively,which are affecting people’s life and cognition.At the same time,the digital technology and various trends of thought have been continuously integrating which also promotes the field of visual communication to be more diversified and constantly intersects with digital technology,formed a more rich and pluralistic dynamic visual art.Font design is an art category formed with the progress of times and human development.In the visual communication design,the font design has an irreplaceable value,whose presentation mode has also changed accordingly under the influence and support of digital technology and new media-forming the multiple co-existence mode of the original single static presentation mode and the dynamic font,which has combined characters with symbols,graphics and other elements to convey the meaning and emotion of characters in a dynamic form,so as to achieve the perfect combination of form and content.Therefore,dynamic font design has been loved by the audience with its growing related demand and its increasingly higher research value.Through using some research methods such as the literature study,the case analysis method,the summary and the induction method and so on,this article has carried on the appreciation research and summarized the theoretical knowledge of dynamic font design by combining with excellent dynamic font design works both at home and abroad.At the same time,from the dynamic font design of the basic elements,design methods,emotional expression and other aspects,this article has collated and summarized some methods about font design by combining with today’s dynamic font design examples,and it has also applied the theory to practice and has further explored the emotional expression of dynamic font design in practice,in order to provide more ideas for the development of dynamic font design. |
