The Market Operation Analysis And Countermeasures Of Chengdu International Dance Sports Festival

The development of sports and the enhancement of people’s physical fitness is an important cornerstone for realizing the Chinese dream.General secretary xi jinping pointed out at the national health and health conference that "" health is an inevitable requirement to promote the all-round development of human beings,which has profound significance and value to the construction of a healthy China " ".With the strategic deployment of national policies on national fitness and the extensive implementation of national fitness activities,people have a new understanding of the concept of fitness while implementing the policies,and have more demands on fitness choices.Now has the world’s largest sports dance in China market,sports dance to improve people’s physical quality and health level,promote the all-round development of people,rich people’s spiritual and cultural life,has an irreplaceable role,the country each year the number of sports dance popular fitness activities geometric growth,dance sport consumption has become a new field.Among them,sports dancing events occupy an important position in the whole sports industry.While improving the enthusiasm and participation strength of the whole city people in sports,sports events have formed considerable economic benefits and brought huge social benefits,and have become an important part of sports economy.Therefore,it is of inestimable value to study dancesport and its marketization operation in promoting China’s social economy,promoting national fitness,leading the development of dancesport events and carrying forward the humanistic spirit.As an international dance competition,chengdu international sports dance festival is the leader of the highest level dance competition in China.This research USES the literature material method,expert interview,questionnaire investigation method,SWOT analysis,logic analysis and other research methods,analysis of the status quo of the international sports dance festival in chengdu and the status quo of the marketization operation model analysis,the results show that the chengdu international sports dance festival is in accordance with thetraditional led by the government to undertake the event model,event operations,there are some disadvantages at present chengdu lack professional event operations management platform state-owned company;The organization and management of the competition is not reasonable,the division of labor is not clear,multiple management problems;The market development consciousness of event operators of chengdu international sports and dance festival is weak,and the marketization of the competition is not fully developed,such as the development of intangible assets,which hinders the improvement of economic benefits of the event.The cooperative media of chengdu international sports and dance festival is limited,and the event publicity cannot meet the development needs.Chengdu lacks professional venues for holding international competitions,and the capacity of the venues is limited,which cannot meet the needs of the competitions.The audience of chengdu international sports dance festival has reached a certain scale,and teenagers and relevant teachers account for a large proportion.Through a comprehensive analysis of the chengdu international sports dance festival,this study points out the problems and puts forward countermeasures,in order to provide references for the efficient and rapid development of sports dance events in China.