Web Animation "Aesthetics Of Ugliness" Phenomenon Interpretation

With the rapid development of the Internet from the media,the classic stories at home and abroad in the network animation platform have been greatly rewritten.The network animation "100,000 cool jokes",with its ironic,humorous and subversive characteristics,has sprung up on the Internet platform and is deeply loved by netizens.This paper focuses on the causes,diffusion methods and popular performances of the "appreciation of ugliness" culture in the network animation communication,analyzes the changes of aesthetic standards in each era by contrasting methods,and explores the trend of public aesthetics in the Internet era,with a view to the future.Network animation workers provide possible creative communication and reference value.The attitude of “entertainment to death” has been rapidly spread on the Internet.The majority of netizens have indulged in the ridiculous and ugly “appreciation of ugliness” culture to relax,vent and express their individuality.Some of the ugly images,exaggerated violence and other ugly content in the "100,000 Jokes" animations were also popular with viewers as the platform was broadcast.Firstly,through the analysis of the aesthetic history of China and the West,this paper studies the aesthetic standards of different eras,introduces the concept and standard of "ugly",analyzes the "evaluation of ugliness" between China and the West,and summarizes the definition of "ugly" by modern people..Secondly,from the inclusiveness of society,the change of media,the change of public aesthetics and the need of individualized expression,this paper studies the reasons for the rapid development of network animation in the era of network.In the specific case study,the original story of the script setting,the Tucao culture,the operation mode and the multicultural integration of "100,000 Jokes" is outlined in detail,through the spit-type lines design,the sexual cues of adult consciousness and The ironic role modeling explores the application performance of “appreciation of ugliness” in case animation.In addition,the article has three types of "100,000 cool jokes",colloquialism,vulgarization,and irritating "spoofing" language design and "ugly" role,the "reverse role" of the smuggling,and the comical supporting role of spoofing.The character image carries out symptomatic interpretation,finds out the application and development rules of the “appreciation of ugliness” in network animation,and enhances the value of entertainment commercial animation and education.Finally,in the article,the modern network aesthetic tendency with personality,evil taste,exaggeration and ugliness is summarized.The Internet is a new platform and position.The regulations of the State Administration of Radio,Film and Television on the review of animation can effectively guide the network of “appreciation of ugliness” culture to exaggerate and demonize,and avoid the harm of violent pornography.For this reason,the creation of network animation workers,in a limited scope for entertaining "appreciation of ugliness." At the same time,focusing on the problems existing in the development of network animation,thinking about the future development direction of entertainment "evaluation" in China’s online entertainment industry,in order to provide research for comic animation creation.