Exploration And Consideration Of Guzheng Art In The Habit Of Music Culture Industry

Guzheng is one of the best national musical instruments of the Chinese nation.With the development and change of time,its "elegant,crisp" timbre features are unforgettable,so it was incorporated into the national intangible cultural heritage in June 2008 with its unique charm..Since modern times,the Chinese music industry has undergone dramatic changes in the history of the alternation of the old and the new.With the spread of new school songs,western music has gradually entered people’s lives and become the mainstream,while traditional folk music has been gradually weakened by the public.In recent years,under the protection of traditional music culture,people have begun to realize that local is also the essence.National music,as one of the traditional classical arts in China,is not only worth protecting,but also should be inherited.Guzheng,as one of the most representative national musical instruments,often appears in front of the world through various forms.Therefore,people are not only familiar with the art of Guzheng,but also have a certain understanding and grasp of its historical context.Nowadays,the performance of Guzheng music not only has the role of art popularization to the public,but also can cultivate people’s sentiment and enhance aesthetic interest through the form of training and education of Guzheng art.At the same time,Guzheng art can also be integrated into the process of music and culture industry.With its unique charm,it combines with other fields of culture industry,so that this traditional art can be better inherited and inherited in today’s cultural environment,as well as innovative development.Music culture industry is a new product of the combination of modern technology,culture and music art.It is based on modern industrial technology and commodity production system.As a brand-new cultural ideology,the music industry is subordinate to the cultural industry.So far,music is no longer a form,but a commodity.It simulates the steps of industrial production standards,reproduction,distribution,sale and service,and finally makes music art a commercialized industry by means of music commercial performance,music cultural media,music acoustics and so on.The author tries to explore and develop the form of zither art in the habitat of music culture industry,taking music culture industry as an opportunity and zither art as the carrier,aiming at exploring and developing the development path of music culture industry represented by zither art.In this paper,the author combines the art of zither with the cultural industry in order to seek the practical application value brought by the combination of the two.For this reason,the author launched the investigation and research,and combined the relevant findings with artistic practice activities,analyzed and elaborated the current situation of the development of Chinese zither culture,summarized the successful cases of the same type of cultural and artistic industries in the United States,Canada,Malaysia and other countries,and analyzed and discussed the current development of Chinese zither culture and art.