The Research On Ethical Issues Of Network Charitable Behavior

With the rapid development of network media technology,the scope and influence of individual and organizationally charitable behavior have been expanded unprecedentedly.The rapid and convenient network has encouraged more people to start using the Internet for charity.Network Charitable Behavior has become an important part of charitable.However,in recent years,there have been frequent outbreaks of bad events in the charity field,such as fraudulent donations and fraudulent donations.A large part of such vicious incidents is associated with network charity,which not only greatly reduced the public's interest in the charity industry.The degree of trust,but also to varying degrees of people's enthusiasm for doing charity with network media.Nowadays,Network Charitable Behavior has triggered a series of controversies,and the ethical problems of its existence have caused many negative effects on the society,which need to be paid attention to and solved.The paper is divided into three parts.The first part is the short introduction of the research.It's background and significance,research status both here and abroad,research methods which used and innovations are respectively elaborated.The second part,the text.Firstly,it sorts out the development process of network charitable behavior.On this basis,it expounds and analyzes behaviors and charitable behavior,and then defines and classifies the keyword “Network Charitable Behavior”.Secondly,it explains the ethical composition of charitable behavior from three parts: ethical awareness,ethical relationship and ethical practice.Through the analysis of the difference between network charitable behavior and traditionally charitable behavior,the ethical characteristics of network charitable behavior are obtained.Then it summarizes the main ethical issues of network charitable behavior: because doing charity is criticized by people,being charitable is being deceived,Charity heart is kidnapped by morality and not looking at charity according to reason,and further analyzes the causes and root causes of the problem.Finally,from four aspects,how to manage the ethical issues of network charitable behavior from an ethical perspective.The third part,the conclusion.It is suggested that for the current network charity ethics,it must be viewed with dialectical vision and thinking.The author hopes that through the analysis and governance of the ethical issues of network charitable behavior,more charitable behavior can be encouraged to actively participate in the practice of network charitable behavior,and further grasp the relevant laws of network charitable behavior,so as to strive to make the effect of charitable behavior tend to the best,the ethics of network charitable behavior is closer to ethical,so that the advantages of Internet media in charitable behavior are fully utilized and utilized.