Research On The Current Situation Of Self-media Short Video Creation

With the continuous development of digital media technology,the reading of traditional graphic information has been unable to satisfy people’s desire for information acquisition.Instead,it is digital image.As an emerging information carrier,digital image can simultaneously satisfy people’s access to text information and image information.The development of technology has pushed the continuous development of artistic expressions.Short videos are emerging derivatives and artistic expressions under the development of new era technology.With the civilianization of the shooting equipment,the threshold for the creation of short films is getting lower and lower,making it almost easy for everyone to shoot and make their own short video images.The emergence of short video from the media has changed the role and positioning of people in the dissemination of video content.Traditional image transmission,people can only passively receive image information through a fixed media.With the advent of self-media short video,people have changed from traditional passive receivers to information creators and communicators.With the continuous development of the media platform and the changing reading habits of the public,the paper hopes to break the limitations of the discipline,not only limited to the discipline of art design,but also the combination of short video and self-media,combined with interdisciplinary studies such as communication.To study the current status and problems of self-media short video creation under the new situation,and consider the development of short video from the media in the new environment.There are a variety of short video content on the market.With the rise of short video from the media,domestic research on short videos has gradually increased.However,most of the research is biased towards the dissemination value of short video from the media and the future development trend.There are few researches and reflections on the creative direction of short video from the media.This paper introduces the development background of short video from media,analyzes its creative status and existing problems,and combines its own creative public service advertisement "You are better than you ghought"to provide some personal for the future creation of short media videos.Thinking and opinions.