Reserach On The Development And Optimization Of Buddhist Cultural Tourism In Yanbian Area Based On Customer Perceived Value

As one of China’s major religious factions,Buddhism has a history of 2,500 years in China.Buddhism culture has had a profound impact on people’s material and spiritual life.During the "Twelfth Five-Year Plan" period,tourism became a pillar Industry of the national economic strategy,and tourism became an important part of the public’s life.On April 20,2018,the 2018 China Tourism Science Annual Meeting was held.The copy of the Ministry of Culture and Tourism made an important speech,indicating that tourism and culture should be integrated and developed.In the context of global tourism,"tourism+Buddhist culture" conforms to the development of the current era.The development of Buddhist cultural tourism plays an important role in promoting the development of culture and tourism.This paper takes the Yanbian area as the research object,obtains the first-hand data and the statistical data of the Yanbian Prefecture People’s Bureau according to the field investigation and questionnaire survey,and studies the development and optilization of Buddhist cultural tourism in Yanbian based on the customer perception theory.First of all,the analysis of the development of Buddhism culture and the characteristics of believers in Yanbian area.The Buddhist culture in Yanbian experienced the period of Buddhism culture,the period of Buddhist culture development,the stagnation of Buddhist culture,and the period of Buddhism culture rejuvenation.Stages.According to the analysis of Buddhist activities and Buddhist believers in the Yanbian area in 2017,it is concluded that the number of Buddhist activities and Buddhist believers in Dunhua City is the highest,followed by Yanji City.Then it studies the development factors of Buddhist cultural tourism in Yanbian area.Mainly by means of questionnaires,combined with literature analysis and expert consultation,to construct the indicators of the development of Buddhist cultural tourism in Yanbian area.This paper analyzes the perceptions of Buddhist cultural tourists with different characteristics on the Buddhist cultural tourism in Yanbian.Through the IPA analysis model,a paired sample T test is carried out on the expression of development factors and the importance of development factors,and the development factors are modeled.The main advantage areas,secondary advantage areas and secondary areas of the development of Buddhist cultural tourism in Yanbian area are divided.Inferior areas and major disadvantage areas.Finally,the author analyzes the main problems in the development of Buddhist cultural tourism in Yanbian area:insufficient infrastructure construction,insufficient depth of Buddhist cultural tourism resources,low level of service in scenic spots,and inadequate Buddhist cultural tourism functions;Based on the above research,combined with the development environment of Buddhist culture in Yanbian area,the general situation of tourism resources,and the comparison of domestic classic Buddhist cultural tourism sites,the author proposes the optimization strategy of the development of Buddhist cultural tourism in Yanbian area:perfecting the eonstruction of Buddhist cultural tourism infrastructure and exploring the depth of Buddhist cultural tourism resources.Improve the function of Buddhist cultural tourism,enhance the characteristics of Buddhist cultural activities in Yanbian,improve the service level of Buddhist cultural tourism resources,and enhance the perceived experience of Buddhist cultural tourists.