Investigation And Research On Chinese Cultural Activities In Confucius Institute At Burundi University

The development of cultural activities and the promotion of culture play an important role in the development of Confucius Institute.Confucius Institute of Burundi University has carried out a series of Chinese cultural activities in addition to daily language teaching.These activities started from Confucius Institute itself,did not really take into account the audience of the activities,and the restrictions of objective conditions also led to the unsatisfactory effect of the activities.In order to understand the implementation of Chinese cultural activities at Confucius Institutes of Burundi University and to enhance the effectiveness of the cultural activities,according to Lasswell's "5W" cultural communication theory,I made a questionnaire survey and interviews for 50 local Burundian people,100 Chinese learners and 23 teachers at Confucius Institute of Burundi University.They were asked to know their thoughts and feedback on the cultural activities carried out by the Confucius Institute of Burundi University.The results of their questionnaires and interviews show that there are some questions in these cultural activities,such as insufficient understanding of audience needs,insufficient depth of content of cultural activities,lacking of integration with local culture,inadequate publicity and single form,etc.Based on the above conclusions and combined with the "5W" theory,some suggestions are put forward for the cultural activities carried out by Confucius Institute of Burundi University.From the perspective of communicators,we should establish feedback mechanism to the audience,stabilize teachers,etc.From the point of communication content,we should strengthen the integration with local culture and expand the depth and breadth of cultural communication.From the media point of view,we should enrich the form,increase publicity and so on.Cultural activities can enhance people-to-people exchanges and the popularity of Confucius Institutes in the local area,thus promoting the teaching of Chinese.Therefore,it is necessary to prepare and carry out a series of cultural activities from the aspects of Confucius Institute itself,the target audience of the activities,the contents of the activities and the means of communication,so as to achieve the effect of cultural promotion.