Study Of Creative Packing Design Of Local Specialties Based On Baling Drama’s Elements

At present,there are many kinds of native products in the market,and the brands are full of eyes.To maintain an absolute advantage in this fierce competitive environment,it depends mainly on whether the goods can be favored by consumers."People rely on clothing,Makaoan",good products need to rely on good packaging to better translate into successful products.With the improvement of living standards,people are no longer only satisfied with the daily material needs,but also seeking psychological spiritual needs and aesthetics,but in the packaging design as a commodity appearance can rarely meet modern aesthetic needs.Local brand packaging lacks regional and cultural expression.Packaging not only has the function of protecting products,but also has the function of transmitting cultural information to consumers.It combines tradition and modernity,integrates regional traditional cultural elements into the packaging design of local products,and integrates culture and commerce.This is the trend of future design.The title of this design practice is a study on creative packaging design of local specialties based on elements of baling opera--taking "thirteen villages" as an example.This topic with local products packaging design as the research object,through the demand research and theoretical study,based on the local characteristics of local culture and ling play facebook elements,from the brand unique culture legend allusions this point to extract huang gai in ba ling play a facebook design elements and color of the characters,integrate,fusion of modern design concept,and the reference ling play facebook to select the object as a special sign for characters of technique,extraction,refactoring,design and product related huang gai facebook element design,used in product packaging design,promotional design,in order to communicate to the consumer the regional cultural connotation of the brand,Truly achieve "earth","special".The traditional regional culture elements combine with modern local products packaging design,to give goods distinct cultural characteristics,help enterprise to shape its unique brand image,enhance brand packaging identification,reflect the culture of native products,and to meet the demand of the consumer mental,bring greater profit space.By comparing visual elements in regional opera culture refining,with the aid of the spread of the tangible carrier of intangible,and makes possible the sublimation of ba ling play traditional culture,to our country traditional significance of reference to the list of national intangible cultural heritage and development,for the future development of the folk intangible cultural provides a new way of thinking,is a traditional regional culture and modern local products packaging design mutually beneficial win-win mode.