Research On The Design Of University Visual Recognition System

With the continuous advancement of the globalization of education,the competition among major universities in the education market is becoming increasingly fierce.Many universities gradually realize the importance of brand image,begin to learn from the brand development strategy of enterprises and implant Vision identity system into the construction of brand image of universities.As a result,the visual identification system of universities has emerged,which is an intuitive visual representation of the image of colleges and universities,consisting of a basic part and an application part.The whole system is developed around the identification system,the standard color system and the standard character system in the basic part.Not only can an excellent visual recognition system of colleges and universities establish a good reputation for colleges and universities,but also attract favorable social resources for colleges and universities,thus enhancing the strength of running schools.As the only "Double First Class" and "211 Project" key constructionuniversity in Shanxi province,Taiyuan University of Technology has made remarkable achievements in various fields since its establishment,however,its brand image is not satisfactory.This research combines the current situation of Brand image building in Taiyuan University of Technology and the needs of the public on the basis of combing and summarizing the basic concepts of vision recognition system,analyzing the development status of vision recognition system in universities at home and abroad,and fully investigating relevant cases at home and abroad.We have worked out a complete and feasible The Visual Identification System Design Improvement Plan for Taiyuan University of Technology in order to explore the significance of establishing visual recognition system in colleges and universities.