Research On The Development And Management Of Cultural Industry Clusters

Under the background of economic globalization and regional integration,cultural industry,as a new cultural and economic form,is an important cultural symbol and symbol of the region and the country,and has become the core force and booster of the pillar industries of economic development.On the other hand,regional cultural industry is an important part of the national cultural industry development system,as well as an important component of regional cultural soft power and core competitiveness,which has a profound impact on the national economic growth model.China's cultural industry started late and has not yet been fully developed.In addition to the constraints of national system and other conditions,there is no clear development strategy,and the problems in the development process of cultural industry and government management are becoming increasingly prominent.At the same time,there are many problems in the current regional cultural industry,such as duplicate construction,structural convergence,homogeneous competition and so on,which seriously affect the overall strength of China's cultural industry development and regional coordinated development.How to break the regional blockade and trade barriers in the development of cultural industry,strengthen the exchange,docking and cooperation among regional cultural industries,promote the rational flow of cultural resources,cultural capital,science and technology and other factors of production in a larger scope,and form regional cultural industry synergy with complementary advantages,interrelated interaction and dislocation development? The development pattern has become a major realistic proposition to further enhance the level and level of the development of regional cultural industry.Therefore,it is urgent for government departments to support and promote policies.In fact,local governments at all levels,including Yancheng,are making every effort to strengthen the support for the development of regional cultural industry clusters.Because of this,it is necessary to study the innovation of government management in the development of regional cultural industry clusters.This paper first clarifies the research background,purpose and significance.On the basis of sorting out domestic and foreign literature on cultural industry clusters and government role,and drawing on the relevant experience of government management in the development of cultural industry clusters at home and abroad,the paper formulates the research ideas.The paper focuses on four major issues.First,based on the theory of government management innovation,we explore the relationship with the development of regional cultural industry clusters.The two is to focus on the actual situation of Yancheng City and analyze the advantages and disadvantages of the development of regional cultural industry clusters.The three is the research of government management innovation in the development of Yancheng regional cultural industry cluster.Fourthly,based on the perspective of Yancheng region,this paper puts forward corresponding countermeasures and suggestions on promoting the development of Yancheng regional cultural industry cluster.From the point of view of the innovation of government management in the development of Yancheng regional cultural industry cluster,its present situation has five shortcomings: imperfect public cultural service system,unclear responsibility of the main body of government cultural management,unreasonable utilization of cultural resources,lack of cultural brand,inadequate government supervision of cultural market and lack of innovative government management body.System mechanism.Based on the experience of government management in the development of cultural industry clusters at home and abroad,and relying on the above shortcomings,this paper attempts to construct a general framework for the government to promote the development of cultural industry clusters in Yancheng District from the perspective of Yancheng City.Under this framework,Yancheng should focus on improving the government management system of the development of cultural industry clusters from four aspects: first,innovating the concept of Yancheng government management;second,speeding up the construction of Yancheng cultural industry clusters;third,establishing a complete policy system for the development of cultural industry clusters;fourth,establishing and improving culture.Long acting supervision and management system for industrial clusters.Through further improving the concept,policy,talent and other cultural related elements,Yancheng Cultural Industry Cluster provides a continuous impetus for the development.