On The Development Of Visual Graphic Language In The Context Of New Media

Since twenty-first Century,visual communication has gradually become an important mode of transmission of the information society,the emergence of new media,the spread of visual culture characteristics,morphology and visual language of the media and the content,the way,the image conveys producer creation,and consumer groups experience has an important influence.With the development of a variety of visual media and visual behavior,observation,image analysis,experience,cognitive style has undergone great changes.The new media technology to achieve a rich variety of visual vocabulary,the formation of a new aesthetic features of language symbols.These linguistic features have a profound influence on the subject and object of visual construction.The production activities of the visual arts and the symbolic consumption activities form an organic whole,and with the participation of the new visual media,it forms a complete visual communication system.In the context of the development of the contemporary visual culture,digitization brings not only the technology,but also a new way of thinking and language.After the print media is the extension of human vision,today’s digital media centered on the Internet media,the emerging network media expands the traditional graphic language production mode from many aspects of real-time interaction,composite dimension,extended the human perception of visual symbols.New media as a new language in a sense,a running experience encoding,a form of production of machine vision,the remodeling of our new cognition of the real world,provides a platform for new grafting and the creation of sign language production.Nowadays,mass production and excessive information are all in the process of group processing.Penetration of each other in the global visual culture environment,bearing in the form of culture in symbol design variation,displacement and transformation of sign language itself is ignored;utilitarian sign language production is enlarged,the interest was weakened;the old and new media to cross language expression of multiple narrative production underestimated form.In the face of the technical two-dimensional transformation of living culture,we need to pay more attention to the visualization of symbolic language itself.This issue will be the new media as the carrier,from the visual thinking,culture,media,in the form of the history of the academic point of view as a support,as well as the formation of the cultural phenomenon as the research background,to explore the changes of morphology in the graphical language under the background of new media,new graphic features of digestion,the modern visual symbol language the formation,deconstruction,remodeling after analysis,find out the visual culture infiltration in graphic language development examples of the symbiotic cooperation,from the visual communication mode of visual symbols carried by language,visual symbol language opens the new perspective of value.