Study On Linguistic Landscape In Hohhot City

This academic paper takes the sign language of Hohhot as the research object,and studies the linguistic landscape of Hohhot from the perspective of sociolinguistics and cultural linguistics based on the paradigm of linguistic landscape theory.The field survey method was used to collect information,collect data through quantitative research,and understand the language usage in the region.Through interviews,qualitative analysis was carried out to reveal the meaning behind the linguistic landscape.The main body of the paper is divided into four parts:The first part describes the research sample of the linguistic landscape in Hohhot.First,introduce the scope of the sample survey of the paper,namely,Wulanchabu Street,Xinhua Street,Erdos Street,Middle Middle Lane,Film Factory Lane,Art Hall South Lane,etc.in the four municipal districts of Hohhot.Shop signs,plaques,and language signs in the major attractions such as Jokhang Temple,Guanyin Temple,Ulanhu Memorial Hall,and Inner Mongolia Museum.Secondly,the research content is clarified,and it is defined as the code selection,code combination,code arrangement,code size,sign appearance field,sign content,sign function and characteristics of the linguistic landscape of Hohhot City.Connotation is analyzed.Finally,the number of research samples was determined,and 880 articles were collected in strict accordance with the principle of “one photo is a corpus”.The second part describes,analyzes,summarizes and summarizes the linguistic landscape patterns,forms and characteristics of Hohhot City.From the four aspects of code selection,code combination,code arrangement and code size,there are 880 language signs(including 235 official language signs,645 private language signs;149 monolingualsigns and 495 bilingual signs).Inductive analysis and description of 229multi-language signs and 7 other signs.It is found that the linguistic landscape of Hohhot has a rich variety of languages,flexible and diverse combinations of codes and codes,and a combination of graphic and textual convenience,convenience and digital and text.The third part focuses on the analysis of the linguistic landscape content of Hohhot City.From the language signage content and language signage function,880 language signs were analyzed.The official language signs of Hohhot City are alleged,suggestive,indicative,introductory,propaganda,publicity,and ornamental;there are seven functions such as referrals,warning reminders,guidance,introduction,publicity,service,and embellishment.Private language signs have the names of names,trade names,general names,etc.There are four functions of referential,attribute,difference and advertisement.The fourth part summarizes and summarizes the language landscape features of Hohhot City.The language landscape features of Hohhot City are characterized by regionalization,internationalization,branding and nationalization.