Reserch On Linguistic Landscape In Asean Business District

In 1997,once the concept of "linguistic landscape" was proposed,it attracted the attention of many international scholars.Many western linguists have read from different perspectives and have achieved fruitful research results.In recent years,the study of language landscape has gradually increased in China.However,there are not many studies on signage language in a certain area from the perspective of language landscape.Most of the study on signage language focuses on the description of signage,and the deep meaning behind signage.The analysis is relatively lacking.Based on this,this article will use the SPEAKING model proposed by Huebner to study the language landscape of the ASEAN business district in Nanning according to the relevant theories of language landscape.This article focuses on the language landscape of commercial streets in the ASEAN business district.It uses a combination of quantitative and qualitative research methods,uses micro-cameras to collect information,and achieves data collection in quantitative analysis to understand the language of the ASEAN business district signs in Nanning.Usage condition.Using interviews and surveys to achieve qualitative analysis and reveal the deep meaning behind the language landscape.The results of the study indicate that:First,the signage of ASEAN business districts can be divided into top-down official signage and bottom-up private signage;secondly,Chinese language signage has an absolute dominant position in both official signage and private signage.Those who are more complex can analyze their features from the perspective of code selection,word feature and name analysis;finally,both official signs and private signage have information functions and symbolic functions.