A Research On The Operation Mechanism And Countermeasures Of Chinese Art In The Context Of The Internet

The operation of Chinese art means that an individual or commercial intermediary participating in the circulation of artwork uses art as a product in the Chinese art market.The paper mainly starts with the development history of domestic art operation.Through the ways of historical research and data analysis,combining the background of the integration of the Internet and the art industry,the author makes an objective analysis of the scale and volume of art market in China in recent years.Through this study,the author can clarify the internal structure of domestic art market and forecast the future development trend of Chinese art market.Meanwhile,the author focuses on the traditional gallery,auction houses and art e-commerce enterprises and summarizes up the difficulties in the operation of domestic works of art under the background of Internet plus art industry.Then,the paper starts with the particularity of art,the particularity of domestic art market,the domestic art operation mechanism,people,macroeconomic,policy,legal and other factors.Using the method of comparative study,the difference between art and ordinary goods and domestic art market and foreign art market are studied.The author analyzes the causes of the operation of domestic art enterprises in detail.For this,the author puts forward three feasible reference strategies and suggestions.First of all,for based on the traditional art store galleries,auction houses,it will help to provide new operation idea and development direction for the traditional galleries and auction houses that adopt double retail OAO(Online And Offline)business model,namely double shop Online And Offline business model.The second,It’s necessary to trive to build an art e-commerce platform,implement vertical and refined professional operation strategy,and optimize the user experience of art e-commerce products for art e-commerce enterprises.Last but not the least,the author hope that the relevant laws and regulations will be improved,and the integrity mechanism of art market also will be established and so on.