Research On The Influencing Factors And Development Potential Of China's Trade In Cultural And Creative Products In Asean Countries

Since the early 1990 s,the export market of Chinese cultural and creative industries has been concentrated in some countries.For example,United States and Europe.The centralized and singular structure of the market has caused many unknown hidden dangers when exporting cultural and creative products.Especially after 2008,when the world economic crisis broke out,each country adopted a corresponding protection policy for its own trade products.In today's tough international trade environment,China should attach importance to the strategy of exporting cultural and creative products,and combine the different characteristics of the export market of cultural and creative products to export key countries with huge potential for trade in cultural and creative products.Firstly,this paper analyzes the current situation of the import and export structure of cultural and creative products between China and ASEAN countries,and finds that cultural and creative products have a large gap in import and export share in different countries of ASEAN,and there has been a trade deficit in recent years.In response to this phenomenon,it is particularly necessary to find the trade market with the greatest potential for different cultural and creative products.Secondly,combining the theory of intra-industry trade and the theory of resource endowment and the literature theories of scholars at home and abroad,this paper puts forward the influencing factors affecting the volume of export trade: GDP,population,absolute distance,exchange rate,religion,and then propose relevant research.Assumption.This paper verifies the conclusions of the research hypothesis by constructing a new gravity model.The final empirical results show that GDP and religion are directly proportional to the volume of export trade,and the population,distance,and exchange rate are inversely proportional to the volume of export trade.Finally,based on the newly constructed gravity model,this paper focuses on the analysis of the potential market of cultural and creative products in the ten ASEAN countries.The study found that in termsof total trade exports,China has greater export potential to Singapore,the Philippines,Indonesia and other countries;in the classification of cultural and creative products,visual art has a greater export potential in ASEAN countries.Based on this,when selecting the export market for cultural and creative products,China should make targeted adjustments to the exported products according to the characteristics of the export structure.China should deepen friendly exchanges with ASEAN underdeveloped countries while maintaining trade with developed countries.Actively explore new potential markets,avoid excessive concentration of products,and lead to unreasonable exports,thus accelerating the sustainable development of China's cultural and creative products export trade.