| Cultural industry is known as the "sunrise industry" in the 21st century,showing unprecedented vitality.The export trade of cultural products among ASEAN 10+3 countries accounts for a certain proportion in the export trade of cultural products of 13 countries,but the trade volume fluctuates to a certain extent due to the influence of economic situation.With the deepening of trade cooperation among ASEAN 10+3 countries,trade facilitation of exporting countries can reduce the "trade inefficiency" in the process of export trade,improve the policy system and trade environment,and promote the export growth of cultural products.Therefore,the paper decomposes the export of cultural products between ASEAN 10+3 countries from two perspectives of trade volume and the Dual Margins,and puts forward effective suggestions for ASEAN 10+3 countries to improve the export of cultural products.Through combing the existing literature,it is found that most of the existing literature studies on the impact of trade facilitation on bilateral trade start from the overall trade flow of goods,and few scholars associate trade facilitation with the export of cultural products,while the research on cultural products is mostly based on the total trade volume,involving little research on the dual margins.At the same time,this paper improves the theoretical research of trade facilitation,and analyzes the mechanism of the impact of trade facilitation on the export of cultural products from the perspective of five first level indicators of trade facilitation.In view of the phenomenon that the existing literature focuses on the study of trade facilitation of importing countries,this paper takes ASEAN 10+3 region as the research object to explore the impact of the level of trade facilitation of exporting countries on the export volume and dual margins of cultural products.Therefore,based on the existing research,this paper collects and collates the data of cultural products under the six digit HS07 classification,analyzes the export trade of cultural products among ASEAN 10+3 countries,constructs an appropriate measurement system of trade facilitation and measures the level of trade facilitation among ASEAN 10+3 countries,and explores the impact of trade facilitation on ASEAN 10+3 countries through the combination of qualitative analysis and empirical analysis The impact of export trade of cultural products is as follows.Firstly,from a macro perspective,this paper analyzes the export scale,regional characteristics and export structure of cultural products among ASEAN 10+3 countries,and finds that although the export scale of cultural products among ASEAN 10+3 countries shows an overall growth trend,the trade distribution and structure are not very reasonable.Through the analysis of data statistics,it is found that the export scale of cultural products among ASEAN 10+3 countries has increased,and the trade of cultural products among ASEAN 10+3 countries plays an increasingly important role in the export trade of cultural products,but the trade growth is unstable and fluctuates greatly.The export volume of each country is quite different,the development of cultural products trade is not balanced,and some countries have huge development space.The export trade structure of cultural products among ASEAN 10+3 countries is unreasonable,mainly depends on a few products,and the types are relatively single and concentrated in labor-intensive cultural products.Secondly,by building reasonable indicators to calculate the scores of trade facilitation of ASEAN 10+3 countries,it is found that the overall trade facilitation of ASEAN 10+3 countries is still at a relatively low level,and there is a large room for improvement,especially in emerging market countries such as China,Thailand,Malaysia,and countries with lower ranking,such as Vietnam,Myanmar,etc.,which have some fluctuations in trade facilitation And instability.Then,based on the data of 2010-2017 and the extended gravity model,the paper adds other explanatory variables,such as bilateral economic scale,geographical distance,cultural distance,labor productivity,common border and common language,on the basis of trade facilitation as the main explanatory variables,to verify and analyze trade facilitation and the export volume and export volume of cultural products among ASEAN 10+3 countries by each sub index The influence effect of dual margins of mouth.The results show that the improvement of trade facilitation of the exporting countries in ASEAN 10+3 region is conducive to the growth of export trade volume and dual margins of cultural products.From the perspective of specific measures,the five first level indicators are all conducive to the growth of trade volume,but only three first level indicators,namely port efficiency,e-commerce and government management,have a significant impact on the dual margins.Finally,according to the analysis of the whole paper,the main conclusions are drawn according to the current export situation of cultural products,the development level of trade facilitation and empirical research among ASEAN 10+3 countries,and the following suggestions are put forward:deepening international cooperation in trade facilitation,promoting the reform of trade facilitation and optimizing the export structure of cultural products. |