Cross-cultural Communication Of American Drama In China From The Perspective Of High And Low Context

In recent years,with its excellent quality and perfect production and broadcasting mechanism,American TV has been widely disseminated all over the world and enjoyed great popularity in the international market.The spread of American TV Series in the world has become a typical cross-cultural communication.It integrates American characteristic values and lifestyle into the story.In the wave of globalization,it spreads rapidly all over the world beyond the constraints of context,region and culture by virtue of the comprehensive advantages of the United States.This paper takes House of Cards as an example to study the cross-cultural transmission of American TV Series in China,to explore the current situation of American TV Series in China,the reasons for its good transmission and the influence of American TV series on Chinese audiences.There are many reasons for the popularity of American TV Series in China: strong economic strength,cultural industry strength and the communication mechanism leading the world,etc.This paper focuses on the cultural factors behind it,especially on the differences between high and low context cultures and their influence on communication.It also explores the communication environment of American dramas in China and the changes in the characteristics of Chinese context culture.From the perspective of high and low context culture,the dissemination of American dramas in China can be discussed.The cultural background factors of American dramas' popularity in China can be studied,and the mutual dissemination between high and low context cultures can be explored.At the same time,the spread of American drama in China can not be separated from the Chinese cultural background.This paper focuses on the characteristics of cultural changes in Chinese context,in order to explain the cultural environment of American drama in China.We can also see the changes of Chinese high-context culture brought about by the impact of foreign cultures in the context of globalization.Finally,the rapid development of Chinese TV dramas,overseas dissemination of small results,but it is still difficult to win the favor of the European and Americanmarkets,in China,the phenomenon-level TV series widely praised in the United States after the introduction of cold end.The reason is that,apart from the fact that Chinese TV plays are in the initial stage of development and the quality is uneven,the influence of cultural differences in context between China and the United States can not be ignored.According to Hall's theory,the United States belongs to a low-context cultural country,whereas China does the opposite.There is no distinction between high and low context culture,but this cultural difference makes it difficult for most Americans to understand the core of Chinese traditional culture,and to understand the high context culture of "implicit beauty" and "deep artistic conception" in Chinese TV plays.The creation and dissemination of Chinese TV plays can draw lessons from the success of the cross-cultural dissemination of American TV plays and make Chinese TV plays move forward.Through the study,we can know that,based on the cultural differences between high and low contexts,China should strive for the global commonality of low contexts and values in the way of expression,so that it can truly open up overseas markets,especially in Europe and America,so as to disseminate Chinese culture through TV plays.