The Fiscal Policy Of Constructing The Chinese Cultural Brand In The 21st Century Maritime Silk Road

In the strategic opportunity period of the 21st Century Maritime Silk Road,the construction of the Chinese cultural brand to gather the soft power of the maritime culture and help the 21st Century Maritime Silk Road Economic Belt play an important role.The cultural brand has the characteristics of public goods and positive externalities.Its construction and development cannot be separated from the support and guidance of fiscal policy.How to make the fiscal policy play its due benefits and make it a powerful booster in the construction and development of the Chinese cultural brands is an important proposition.This article analyzes the relevant fiscal policies adopted by China for the construction of cultural brands.It is mainly introduced from two aspects:financial support and preferential taxation policies,as well as analyzes the role of fiscal policy in the construction and development of the outstanding cultural brands of Thailand,India,Egypt and Italy,and their reference to China.At the same time,it analyzes Quanzhou’s achievements in the cultural brand of "East Asian Capital of Culture",understands the ways in which China has developed cultural brands in the past,and provides references for the development of cultural brands for the 21st century Maritime Silk Road now and in the future.Through an analysis of Chinese development status,existing problems and causes,and comparisons with the four countries along the 21st Century Maritime Silk Road,it is concluded that fiscal policy plays a crucial role in building cultural brands.As the Chinese culture brand becoming more and more mature,the proportion of the guiding role of fiscal policy should be increased.The duration of relevant preferential policies should be extended to overcome the problems caused by the temporary nature of preferential measures,and other relevant supporting measures must be coordinated to function.