Study On Brand Cultural Value Of Music Festival "Summer In Harbin"

Nowadays,with the increasing consolidation and expansion of Chinese social democratic cultural development,the international influence of Chinese culture has experienced great promotion.During the period of the 13 th Five-Year,our country supported the idea of hosting Chinese Cultural Festivals.Most of these Festivals were based on different festival activities which could enhance cultural exchange.The charm of Chinese culture was greatly shown.Besides,the branded indigenized,mercerized development orientation could greatly elucidate the characteristics of Chinese culture,increase the influence of brand,spread the value of modern China as well as enhance the national Cultural Power.With the competition of international culture,the development of Music Festival has attracted the attention of many professionals.Acting as a collective musical activity,Music Festival is full of infection and it has become a band for international cultural exchange.Music Festival has gradually formed its own brand culture.And this kind of brand culture is an important constitution of socialism culture.Moreover,this kind of brand culture could attract more consumers,promote consumption,and accelerate the development of culture industry.Under this background,this thesis is based on Brand Culture,and it adopts the successful holding experience of Music Festival "Summer in Harbin" in order to provide a reference for the development of the Brand Culture of Chinese musical programs.This thesis mainly analyzes the values of the Brand Culture of the Music Festival "Summer in Harbin".Firstly,this thesis elaborates the definitions of Brand Culture and the Brand Culture of Music Festival "Summer in Harbin".Secondly,the thesis expounds the development of the Brand Culture of Music Festival "Summer in Harbin" so as to get a detailed understanding of its development.Thirdly,this thesis uses SWOT analysis to analyze the development of the Brand Culture of Music Festival "Summer in Harbin".On the condition of furious market competition,this thesis uses SWOT analysis to analyze the advantages and disadvantages of the Brand Culture of Music Festival "Summer in Harbin".By balancing its advantages and disadvantages,this thesis can help it to size opportunities and meet challenges.Therefore,a detailed analysis of the Brand Culture of Music Festival "Summer in Harbin" is the most important part of this thesis.Music Festival "Summer in Harbin" has experienced 50 years of development.so it must have its own values.This thesis uses Maslow’s Hierarchy Needs Theory to analyze the Brand Culture of Music Festival "Summer in Harbin".By analyzing,we can find the importance of the influence of human demands on Brand Market Competition.Besides,this thesis uses this theory to analyze the necessity of Brand Value in this Music Festival in order to realize the value of the Brand Culture of Music Festival "Summer in Harbin".From the above analysis,this thesis summarizes the conclusion that Brand Music Festival could promote economic development,meet the need of the public,promote the development of culture industry achieve vitality.as well as provide a theoretical argument and a practical reference for the brand culture of the Music Festival.