Research On Satisfaction Of Rural Public Cultural Service In Fanchang County,Anhui Province

When talking about promoting the prosperity of socialist culture and adhering to cultural self-confidence,General Secretary Xi pointed out that in order to satisfy the people's longing for a better life and promote the development of cultural undertakings and cultural industries,it is necessary to provide sufficient spiritual and cultural food.Improve the public cultural service system,implement the cultural benefits project in depth,and enrich the mass cultural activities,which laid a policy foundation for the development of rural public cultural services.Although the Party Central Committee has always attached great importance to the construction of rural public cultural services,it has also formulated many policies and regulations to accelerate the construction of rural public cultural services.However,it can be seen that Chinese rural public cultural services are still lower than cities,and the development of rural public cultural services is currently It is still at a low level,not comprehensive,and small audience stage.Therefore,this article mainly uses the new public service theory,customer satisfaction theory as the guidance,through the form of questionnaire survey,to study the rural public cultural service issues in Fanchang County,and to know the local farmers' perception and satisfaction of public cultural services.Local reasons hinder farmers' enjoyment of basic public cultural services,with a view to propose solutions to improve the status of rural public cultural services.The main contents of the thesis are:The introduction part of the article mainly writes the background and significance of the topic selection,and summarizes the research status of rural public cultural service status and rural public cultural service satisfaction at home and abroad,and also describes the research methods used in the article,as well as the thesis.The focus and innovation.The second part of the thesis mainly introduces some basic concepts and basic theories.The basic concept section mainly elaborates on the three concepts of public cultural services,rural public cultural services,and public satisfaction.The basic theory part mainly introduces the three theories of customer satisfaction theory,public product theory and new public service theory.The third part of the thesis introduces the general situation of Fanchang County and the main body,mode and source of public cultural services in Fanchang County and the basic situation of rural public culture in Fanchang County.The fourth part of the thesis mainly introduces the questionnaire design and the content of the satisfaction survey of rural public cultural services in Fanchang County by regression analysis method and descriptive statistical method.The fifth part of the thesis mainly discusses the countermeasures to solve the problem,including the government to increase financial expenditures,introduce social funds through multiple channels,strengthen the construction of rural public cultural service talents,and strengthen the government's propaganda in cultural activities.This perspective of peasant satisfaction is the main entry point for this paper to study rural public cultural services.The direct beneficiaries of rural public cultural services are farmers,who have the most direct voice and express their degree of enjoyment of cultural services or benefits through the simplest and most intuitive feeling of satisfaction or dissatisfaction.Through the survey of satisfaction,the most authentic information on the status quo of rural public cultural services in Fanchang County can be obtained,and the problem orientation is very clear.On the basis of satisfaction,the author then introduces the lack of responsibility of the subjects related to rural public cultural services,the problems of infrastructure improvement and the lack and inadequacy of rural public cultural products and services.Finally,based on these problems,based on the current social and economic status of Fanchang County,the corresponding solutions are proposed.The author believes that this kind of problem solving is the most effective,because these problems are the most urgent needs of farmers,and they can also deepen the farmers' goodwill towards the government and enhance the government's credibility.This is a win-win situation for farmers and the government.