Study On The Influence Of Facial Attractiveness And Social Identity Information On College Students ’initial Trust Judgment

Facial attractiveness is the first information acquired in the early stage of communication.It provides a wealth of clues for interaction between people and has an important impact on the initial trust judgment of interpersonal relationships.Different social identities(occupations)also affect the establishment of trust between people,so the influence of facial attractiveness and social identity information on College Students’ initial trust judgment is the main concern of this study.There are three experiments in this study,all of which adopt the trust game paradigm.In experiment 1,46 college students were studied by a mixed design of 2(gender: male and female)and 4(different types of attractive face pictures: high attractive male face pictures,low attractive male face pictures,high attractive female face pictures and low attractive female face pictures).The influence of initial trust judgment.The results show that gender and face gender have no significant influence on the initial trust judgment of College students,while facial attractiveness has a significant impact on the initial trust judgment of College students,and college students also have high trust in strangers with high facial attractiveness.In experiment 2,51 undergraduates were studied by using a mixed experiment design of 2(gender: male and female)and 2(social identity information: teachers and businessmen)to explore whether there is a significant difference in the degree of trust between teachers and businessmen among undergraduates.The results show that different social identities have an impact on College Students’ initial trust judgment,and college students’ trust in teachers is higher than that in businessmen.In the third experiment,44 college students were studied by using 2 factors(face attraction: high,low)and 2(social identity information: teachers,businessmen)in order to explore the influence of facial attractiveness and social identity on the initial trust judgment of college students.The results show that facial attractiveness and social identity information have a significant impact on College Students’ initial trust judgment.When the facial attractiveness of unknown individuals is low,college students’ initial trust level is affected by their social identity,and the trust of teachers is higher than that of businessmen.At the same time,teachers are believed to be more trustworthy than businessmen;when the facial attractiveness of unknown individuals is low,college students’ initial trust level is affected by their social identity.When strength is high level,college students’ initial trust judgment is not affected by their social status.The results preliminarily demonstrate that facial attractiveness has a slightly greater impact on College Students’ initial trust judgment than social identity information.