The Context Study Of Mobile Music Applications

In the era of Mobile Internet Generation “context is the world”,the struggle for communication has shifted from attention and flow to intentions and scenes.In 2017,China's online music users insight report pointed out that more than half of Music App users listen to music many times a day,and more than 80% users spend more than half an hour listening to music.So which way do Mobile Music Apps choose to release the potential energy by context communication?Therefore,this thesis chooses the representative case of Music Apps as example to finish depth analysis.And then,combined with the theory summary of context and Music Apps,trying to solve the three problems.First of all,Why do Music Apps need to focus on the context? The second one,What is the meaning of context communication? And finally is that how to carry out information adaptation between communicators,users and music apps? The thesis trying to make a more concrete context viewpoint and context communication strategy selection,trying to achieve more rationality and reality explanation for the current complex concept,and combine the theory and the practical cases.This thesis mainly uses the three research methods of literature research,case study and comparative analysis.In addition,this thesis takes the context theory as the perspective of Music Apps.And then,with the logic of new context promoting new behaviors,this thesis analyze the new context in the process of Music Apps and the users' behavior.It is found that there are still some outstanding problems in Music Apps context communication,such as lack of interaction,abuse of technology,deviation of portrait and low quality of content.However,we believe that these obstacles can be removed in the future through industry integration,panoramic analyze,creating a full social immersion experience,advocating new media literacy education,establish a rich IP matrix and a series of measures.Through the research to draw conclusions that context is not marketing gimmicks and public slogans.The use of context has a significant positive effect on the spread of Mobile Music Apps.As a potential spread method with huge energy,context communication will bring a series of profound changes.