Research On The Operation Experience Of Tianjin Cultural Benefit Card Project From 2015 To 2017

Under the development strategy of building a strong cultural country,the government has invested a lot of energy and funds in improving the public cultural service industry.As an important channel for public cultural services to meet the cultural needs of the masses,cultural projects benefiting the people have taken root in China.Tianjin cultural benefit card project is organized and guided by the publicity department of tianjin municipal party committee and tianjin finance bureau,and issued by tianjin north performing arts group in conjunction with the municipal bureau of culture and radio,and thirteen state-owned art troupes in tianjin.Tianjin cultural huimin card project is committed to guide and cultivate,disseminate contemporary Chinese values,reflect the spirit of Chinese culture,reflect the Chinese people’s aesthetic pursuit of excellent works,to provide meaningful taste and market cultural services for the public,to provide people with positive energy,high quality,low ticket prices huimin performance.In the face of various challenges and difficulties,how to make the tianjin cultural benefit card project continue to develop and have greater creativity and influence is the question that every art management practitioner should think about and explore.Taking tianjin cultural huimin card and three years of operation as the foundation,combined with ticket,publicity,as well as the audience consumption psychology,audience development plays operation related knowledge,such as tianjin cultural huimin CARDS are summarized on experience,discusses the cultural huimin card design,distribution and other aspects of the basic rules,the brief analysis and research on the culture huimin card project in tianjin’s influence on the performance market,aiming at the objective on the basis of accurately understanding the law of development market,their research conclusions,in order to domestic industry performance culture huimin engineering design and operation of play a certain reference and reference.