Research On The Audience Expansion Of Nanjing's Drama Performance Market In The Internet Er

Under the background of information technology change and rapid economic development,network space has become a new front for the future innovation and development of drama performance market.Under the network background,the Internet of everything,intelligent communication and instant interaction with the audience,etc.,promote changes in the production mode and communication channels of dramatic performance art works.Compared with the traditional audience development,the audience development method based on the network is more extensive,real-time,efficient,interactive and other advantages,can provide more accurate service for the audience and achieve higher satisfaction.Therefore,it is a meaningful attempt to explore the internal logic and mechanism of audience expansion of drama performance market under the background of network.Articles in explore the development of network technology and drama,audience relationship management,on the basis of the theater audience market expand under the network environment,stressed the importance of technology for drama art spread,theater market in nanjing city as the point of tangency,key research network theater audience market development under the background of the innovation strategy.Comb through analysis of the spread of the drama online intelligent properties and its relationship with audience development between,combined with “3P+C”theory,consumer behavior theory and management,art,communications and other related theory,under the background of the network plays in cultivating the audience market,expanding the audience,the audience maintenance level of implementation of the behavior of the mechanism is analyzed,and combining with related cases at home and abroad,Suggestions and strategies to improve the problems of audience expansion activities in Nanjing drama performance market under the background of network are put forward,in order to provide reference for the follow-up similar research and sustainable development of drama performance market in different regions,and promote the healthy development of drama industry.