The Research On Media Practice Of Confucius's Image Communication

Confucius is a "living tradition" of Chinese culture.Confucius and his Confucian thought are regarded as the root of Chinese excellent traditional culture.In the eighteen major reports of the Communist Party of China,the Communist Party of China first put forward the 24 word "socialist core values",the core of which is the excellent traditional Chinese culture.In November 26,2013,Xi Jinping visited Shandong and held a symposium at the Confucius Institute;in May 4,2014 Xi Jinping visited Peking University to understand the compilation of "Confucianism Tibet";in September 24,2014,Xi Jinping attended the opening ceremony of the 2565th anniversary International Symposium Commemorating the birth of Confucius and the fifth session of the International Association of Confucianism.In January 25,2017,the central office of the Central Committee of the Communist Party of China and the office of the State Council issued the opinion on the implementation of the project of the inheritance and development of Chinese excellent traditional culture(hereinafter referred to as "the opinion"),and the importance,general requirements and master of the construction of the construction of Confucius.The contents,key tasks,organization implementation and safeguard measures are clearly stipulated.The proposal of "opinions" shows the full recovery of Chinese culture with Confucius and his thoughts at the core.In the background of carrying forward the Chinese excellent traditional culture,in the media environment of "media life",whether the image of Confucius is effective,how to spread the universal value,and how to design the media path of the image of Confucius,will be the focus of this study.Shandong is the hometown of Confucius and has rich Confucian cultural resources.?Dazhong Daily?is the organ newspaper of the Shandong provincial Party committee,the most authoritative and instructive large-scale comprehensive daily newspaper in Shandong province.With the key words of "Confocius,Confucianism,excellent traditional culture",the author collected the reports and pictures of?Dazhong Daily?in 2013-2014.With the method of content analysis,text analysis and case study,using this paper makes data statistics,data contrast analysis and text analysis on the media practice of Confucius's image of Confucius during the period of?Dazhong Daily?.After reflecting on the image spread of Confucius in the?Dazhong Daily?,the image of Confucius is transmitted under the current background of the times.The study is divided into three parts.The first part is the selection of the media practice of?Dazhong Daily?Confucius's image dissemination as the background and significance of the research,defines the concepts involved,summarizes the literature of this kind of research,and the second part through "the general situation of the image dissemination after the reform and release of the reform of Confucius","The data analysis of Confucius's image news report of?Dazhong Daily?and the typical text analysis of?Dazhong Daily?are studied in the three aspects.The third part,is on the basis of the analysis of the second parts of the?Dazhong Daily?from the two aspects of the?Dazhong Daily?Kong Zixing.We should reflect on the dissemination of images,and propose the future media path for the spread of Confucius's image in the new era.The second part is the key of this study,and the third part is the difficulty of this study.In my opinion,in the practice of spreading the image of Confucius,?Dazhong Daily?is based on positive reports,closely surrounding the elucidation and interpretation of "socialist core values",and "reporting and planning" on the events that can highlight the image of Confucius,but the reports have not been reported due to the official and seriousness of the reports.To a good communication effect.According to this,?Dazhong Daily?should establish a professional team,carry out all media dissemination under the circumstances of planning consciousness and initiative,and establish the database of Confucius's image communication.Because of the large sample size,statistical error is unavoidable in the limited theoretical level of the author.The author strives to make an objective analysis of the subjects studied within the scope of error,hoping to enlighten future researchers.