"Campus Rhapsody"—Application Of Campus Culture Theme Illustration In Beverage Packaging

The topic of this paper is the application and research of campus theme illustration design in beverage packaging--Taking the campus Rhapsody as an example.Through hand drawing and illustration,a series of illustrations with "campus Rhapsody" are designed and applied to the packaging design of bottled beverage.It includes theme illustration design,design derivatives and beverage packaging design.On the one hand,the purpose of this article is to create a Campus-themed illustration to arouse the consumers’ feelings about the life of the campus,on the other hand,to improve the artistic value and cultural connotation of the beverage packaging design itself.In the design aspect,the style of bold color matching and the main body of the big color block and the soft color matching line drawing are tried,so that the style of the theme illustration has been better tried.This paper studies from the following aspects:First of all,according to the emotional basis,the theoretical basis and the market basis,the author expounds the origin of the thinking,the theoretical background research and the current market situation.Secondly,it analyzes and summarizes some information on the field inspection and online inspection according to the visit to the supermarket in the field,so as to understand the situation of the domestic and foreign theme illustrations on the beverage packaging.The design material collection based on the results,the design is mainly based on the scene in the campus life and redesigned to realize the expression of creativity.In this study,most of the students and graduates are aware of the emotion of the school.Most of them have certain feelings.At this time,they need a carrier that bears their feelings on their own campus,and the author further confirms that this paper is helpful to the use of campus main questions in the beverage packaging.Expressing and suing these people’s love for their campus and their love for campus life.It further proves that the campus theme illustration is of emotional value to people in packaging design.