The Influence Of The Ownership Structure Of The New Third Board Television Company On The Corporate Performance

The new Third Board Market is a new research field in China's multi-level capital market.Since the expansion of the expansion policy in 2013,the status of the new Third Board market has further increased,and the development of a film and television company in the new Third Board market is attracting much attention.,A large number of film and television companies listed the new three boards.There has been any phenomenon,for example,movie star's “playing big names”,and high prices and a series of hot topics.It increased people's attention to the operating performance of the New Third Board Television Company.The factors that will influence the performance of the New Third Board Television Companies will be further considered.This is a question that different equity structure about the company of the new Third Board firm and television will bring out some different results,because of the company have the special conditions.Therefore,this article discusses the influence of the equity structure of the new Third Board Film and Television Company on its corporate performance.The shareholding structure and company performance are relatively familiar terms.The equity structure of the new Third Board Film & Television Co.,Ltd.differs from the nature of most companies in the nature of the industry,as well as the special nature of the special groups within the film and television companies.This makes the study of shareholding structure in this paper possible.That was a new directions and highlights.The theoretical analysis of this article is based on the analysis of the influence mechanism of equity structure of the new Third Board Film& Television Company on company performance and the development status of the equity structure and company performance of the new Third Board Film & Television Company.In addition,for the empirical research of the New Third Board Television and Film Co.,there is almost no domestic research.Most of the research tends totheoretical research on the status quo and existing problems of the industry.The main reference is the empirical analysis of a small sample of US media listings,but there hardly have go deep into the impact of equity structure on corporate performance.In the empirical analysis part of this paper,factor analysis method and multiple linear regression analysis method are introduced to explore the effect of ownership concentration and equity composition on the performance of New Third Board Television Company in the equity structure.Through the performance appraisal,factor scores,and performance rankings of the New Third Board Television Company in the New Third Board Television Company,a better conclusion was obtained for the overall performance of the New Third Board Television Company.Based on the performance evaluation analysis,the comprehensive factor score was taken as the In terms of the performance indicators of the new Third Board Film and Television Corporation,the equity structure was divided into two parts: equity concentration and equity composition.Finally,through regression processing,the equity concentration of the previous five major shareholders' shares and the performance of the new Third Board Film & TV Co.,Ltd.were found.There is a clear positive correlation,and the analysis indicators of equity composition and the ratio of shares held by senior shareholders and non-tradable shares have no significant correlation with the performance of N3 TV.The last part of the paper focuses on the empirical results and the theoretical analysis results,as well as the issues found in the analysis of the status quo,and puts forward two internal and external governance dimensions and macroeconomic policy guidance.