Cater And Transcendence: The Market Consciousness Of Cao Wenxuan's Children's Literary Creation

Professor Wang Quangen,a famous critic of children's literature,pointed out that full marketization has become one of the creative symptoms of children's literature since the new century.Cao Wenxuan's creation is no exception.Although Cao Wenxuan's works have always been called pure literature in the children's literature field,they seem to have nothing to do with market consciousness,in fact,he also has the side to cater for the market.My son Pika series,characterized by light and humour,changed the misery narrative style of his early works;The book of great kings started to stir up the domestic fantasy literature pattern;the picture book created the reading groups of young children and enriched the types of their works.The best selling of Cao Wenxuan's works can not be separated from the marketing operation of the publishing house.The establishment of Cao Wenxuan children's literature and Art Center has opened the all rights operation tour of Cao Wenxuan's works.The way of serial writing highlights the writer's brand awareness.Its works sell well at home,but also under the support of the national policy and the press help the world go on,and gradually open the world children's book market.But Cao Wenxuan not only caters to the market simply,he is trying to find a balance between the artistic and marketability of the work,so that the work can be well called and called.The artistry of works is important,but children's reading preferences should not be ignored.Cao Wenxuan,which is regarded as an elite writing in the literary world,has begun to rush out of the fence of elite culture,to pay attention to the aesthetic needs of children,and to write works that are beneficial to the healthy growth of children and for children's readers to read.On the other hand,Cao Wenxuan's creation takes account of the literary and world significance of his works.He regards his motherland as his rich writing resources,based on Chinese land,and writes Chinese stories,and extracts a worldwide theme that resonates widely in the world from the experience of Chinese stories.His international Andersen prizeis a strong affirmation of the value of his works.Cao Wenxuan won the international Andersen prize,which established self-confidence for Chinese children's literature standing in the forest of the world,and also provided an example for young writers.