Research On The Influence Of Cultural Industry Clusters On Business Performance

The cultural industry is currently experiencing a hot trend of rapid growth.In the process,the cultural industry clusters have continued to emerge and scale has expanded.At present,the effect of industrial clusters on corporate performance and its mechanism of action have attracted wide attention from the academic community.Related research centers on cluster embeddedness,knowledge sharing,social capital,network structure,and resource acquisition.However,the literature specific to the emerging strategic industries in the field of cultural industries is lackluster and lacks in-depth theoretical analysis and empirical tests.Therefore,this paper is based on the“Research on the Impact of Cultural Industry Clusters on Firm Performance”,by analyzing the impact mechanism of cultural industrial clusters on corporate performance,studying the effect of cultural clusters on corporate performance,and portraying the specific path of cultural industry clusters affecting corporate performance.In order to reveal the role of cultural industry clusters on corporate performance and its internal impact mechanisms.On this basis,combined with the conclusions of the study,we will present relevant countermeasures and suggestions on how cultural enterprises rely on cultural industry clusters to enhance their profits.First of all,this paper systematically reviews the existing literature on the impact of cultural industry clusters on corporate performance,and explores the research space of this paper.Further,based on the theory of cultural industrial clusters,the effects of cultural industry clusters on corporate performance are described in terms of cluster foundation conditions,cluster development status,and cluster innovation,and the basic research framework of this paper is proposed.Secondly,taking the Xi’an cultural industrial cluster as the empirical object,the index system of the culturalindustry affecting the corporate performance was established from three aspects: the indicators of the cultural industry cluster,the indicators of the company’s performance,and the control indicators.The impact of the cultural industry cluster on the performance of the company was made.Based on the relevant assumptions,a structural equation model was constructed on the basis of this,and through the empirical method,the main factors affecting the corporate performance of the cultural industry cluster were screened and the effect of the impact was verified.Finally,based on the theory of system dynamics,the paper analyzes the impact of cultural industry clusters on corporate performance.Through the establishment of system dynamics causality diagram,it is found that cultural industrial clusters can generate corporate performance through three aspects: basic conditions,cluster development status,and cluster innovation.Based on this,the corresponding flow chart of the system dynamics model was constructed,and the simulation of the path of the cultural industry cluster through the internal resources and environment,the scale of development,and the ability of scientific research and innovation to perform on the company’s performance was simulated.The results showed that the cultural industry Clusters can have a certain impact on cultural industries through their basic conditions,development status,and their ability to innovate,and the innovation ability of cultural industry clusters has the greatest impact on corporate performance.Finally,according to the results of its model analysis,from the three perspectives of government departments,cultural industry clusters,and the company itself,the system proposes detailed strategies for enterprises to rely on the advantages of cultural industry clusters to enhance their own performance and the development of cultural industry clusters.