Domestic Film Distribution Strategy Research(2010-2018)

The movie not only exists as an art,but also serves as a medium for the dissemination of ideology,values,etc.It also exists as an economic product with commercial attributes.In the field of film distribution,the focus of the film distribution is on how to maximize the availability of box office properties.Therefore,when it comes to film distribution strategy research,it focuses on the analysis of films as products that can create economic value.The situation of national movie box office data in 2017 shows a good trend of the Chinese movie industry.Based on this,from the upstream production to the downstream distribution and screening,continuous innovation and trials are performed in each block.Film distribution,as the output link from film production to screening,holds an important channel for sales of products into the market.Whether or not the film distribution work is successful will have a non-negligible impact on the movie box office property development.Therefore,the formulation of a release strategy is crucial."Monster Hunt 2" was released on February 16 th,2018,Spring Festival.In the previous week,the pre-sale box office had surpassed 100 million,and the high-flying index of the major ticket sales platforms attracted much attention.The "Operation red sea" was also released in the Spring Festival on February 16,2018.In the first day,only 11.4% of the film was distributed,and the box office accounted for only 10.1% of the total.The counterattack became the highest-rated movie at the box office during the Spring Festival.Why does this happen? What is the significance of its release strategy for domestic film distribution? This article focuses on the release strategy of "Monster Hunt 2" "Operation red sea" as the research object,the main line of the theater chain,and discusses the importance of domestic film distribution strategy.and discusses the importance of the domestic film distribution strategy and the aspects that can be used for reference.