Research On The Marketing Strategy Of AJ Picture Group’s Film Online Distribution

In film and television industry is the social cultural entertainment industry in China,a very important component of the country’s economic and national culture of soft power has a significant effect,in recent years,the new media in the context of the popularity of the Internet technology application is slowly changing the habits of the Chinese people and the way of life,and along with the continuous development of Internet technology and updated,effect of the Internet in people daily every aspect of a group,a wider range of in-depth.In the film and television business,the "Internet +" thinking in the context of new media has more and more influenced the development thought and mode of traditional film and television companies.Under the influence of the Internet,the movie industry in the mode of production and the marketing pattern,as well as the movie group viewing habits,choosing the aesthetic orientation of the film are all great changes have taken place,the Internet,film and television enterprise use of big data platform moves into the film and television market of traditional film and television industry and the major film distribution companies have formed a challenge,and on the Internet,film and television company how to regional traditional film distribution companies,and how to get a long-term development in the new environment and other issues also presented before issued to the Internet as the main body of the film and television company.Based on AJ,as different from traditional film distribution companies for typical,but an Internet video company to AJ studios film distribution marketing marketing strategy for the analysis of the system,and the introduction of this article selected topic background,research significance,research the main content and research method and technical route,on the basis of this article from AJ pictures of market definition and market distribution marketing concept definition and market distribution of related theory and method are analyzed,and the first to AJ,offering marketing macro environment is analyzed,mainly including the main include the policy environment,economic environment,social culture environment and technology environment,at the same time through the company’s market,competitive equality to the company facing the industry and competition is analyzed,using the STP analysis method,the issuance of facing marketing problems and marketing strategy planning.The product,distribution,channel,communication and other related marketing schemes of AJ film group are explained.In the context of new media of the Internet,based on large data background,coordination of internal resources,the level of film distribution business chain extension and vertical expansion,by Internet issue for marketing strategy in the motion picture industry to develop a new operating model,to keep its own continued healthy and stable development.