Research On The Visual Image System Design Of Mandela Mountain Painting Area

In the booming development of tourism industry,the construction of tourism destination’s visual identity system is becoming an important part of the scenic area development module.It reflects the overall appearance of the scenic area to the greatest extent and also reflects the image characteristics of the scenic area.Inner Mongolia’s tourism industry has become the fastest growing economy in the autonomous region industry,but the development bottleneck,the brand competitiveness of scenic spots have no advantage,reason is to overlook the design and innovation of visual image,resulting in an imbalance of Inner Mongolia tourism image system and the development of the tourism industry.This paper takes the Mandra Mountain rock painting area as the research object,through data collection and field investigation,excavates the cultural value of the scenic spot,finds the problems existing in the existing visual image of the scenic spot,repositions the scenic spot using the modern design theory and method,summarizes and refines The resources information of the scenic spot is used for the visual image design of the scenic spot in order to achieve the objective of enhancing the scenic spot’s image and spreading the scenic spot’s culture.Through the research and design practice of the above content,we have tried to construct a visual image system that conforms to the Mandra Hills rock painting area.