| With rhetoric more and more scholars pay attention to it,The variation of words in the rhetoric of variation has become one of the hotspots of attention in the academic circle.This article is devoted to the rhetorical study of the variation of words in the headlines of the people’s daily for 12 months in 2016.The variation of the words in the newspaper headlines,namely,the phonetic,grammatical and semantic variation,is analyzed and studied.On the basis of this,the characteristics and reasons of the variation of words and the development trend of their pragmatic values are further analyzed.Therefore,the problem of this article is the rhetorical phenomenon of the variation of words in the headlines of the newspaper,which is divided into five chapters.The contents of each chapter are briefly introduced as follows:The first chapter is the introduction part of this article,in the first section,the purpose of the study of word variant rhetoric is expounded,and the significance of the study of word variation is pointed out.The second section discusses the history and present situation of the study of the rhetoric of word variation in the headlines of the newspaper.The third section introduces the methods of example,induction and deduction in the paper to classify and analyze the examples of newspaper headlines.The fourth section describes how to set the corpus data base.The second chapter is the analysis of the variation of words in the headlines of the people’s daily.In this paper,we selected the headlines at home and abroad in the people’s daily for 12 months in2016 as the research sample space,and by each month as an investigation point,From the angles of voice,words,semantics and sentences in news headlines,this paper focuses on analyzing the characteristics of word variation rhetoric in its headlines,and tries to discuss the way of its variation.The first section describes the nature variation of words,and analyzes the rhetorical effects of the grammatical variation between the noun,the verb and the adjective in grammar.The second section describes the concept of semantic variation and analyzes the types of semantic variation with relevant examples.The third section describes the concept of phonological variation and analyzes its phonetic rhetorical effect with an example.The fourth section describesthe rhetorical effect of sentence variation,focuses on the rhetorical effects of homologous analogue sentences,and analyzes the rhetorical effects of sentences with examples.The third,fourth chapter analyzes the reasons and characteristics of the variation of words and phrases.On the basis of previous analysis and research,the article analyzes from the different perspectives of the economy and social psychology of the words.With examples,the paper explores the deep characteristics and reasons of the word variation.This analysis can provide ideas for the characteristics of the deep level mining of the variation of words and the formation of mutated rhetoric.The fifth chapter analyzes the pragmatic value of the variation of words in the newspaper headlines,and the variation of the newspaper headlines has a strong purpose.The editor of the newspaper news requires the title words to be original,A refreshing impression on the reader,So as to achieve the purpose of understanding and disseminate newspaper news. |
