Advertisement Design Based On Brand Social Value

People are people in society and the sum of all social relations.Interpersonal communication is a social activity in which people convey information and communicate through certain means(tools)in order to achieve certain goals.From a communication perspective,communication is essentially a social interaction.Through communication,people maintain contact and influence and interact with each other.After the emergence of information science,the media of human social interaction between people is not only symbols and meaning,but as a unified information of meaning and symbols,spiritual content and material carriers.Semiotics tells us that the symbol is inseparable from the meaning,the separate existence of the two can’t cause social interaction.Brand communication is also a kind of social interaction.In the interaction of consumers,the brand serves as the carrier of meaning,that is,the symbol.The brand information is transmitted among the consumers,conveys the meaning of the brand in the form of symbols,and gives consumers more social communication—— "Language".The brand is a symbol with meaning.The symbol is the carrier of the information transmitted from person to person.The brand serves as a carrier tool for the transmission of information in the daily interaction of consumers.The meaning of brand has an influence on the consumers’ imagebuilding,concept expression and attitude towards life,etc.Therefore,the study of social interactions in the consumer group naturally cannot ignore the brand as a tool.Similarly,the study of brand communication cannot ignore the connection between brand and consumer social activities.With the rapid development of the ever-changing Internet technology,how consumers under the pressure of the social platform group use the brand for social communication and how to design and formulate a reasonable advertisement strategy from the social perspective will be the main content of this research.Under the rapid development of new media,the consumer environment has undergone tremendous changes.In addition to traditional offline consumption and online ecommerce spending,mobile platform consumption and social networking site shopping have also become a non-negligible consumer situation.The implant,diffusion,and guidance of brands on the new media social platform have changed in the past with the mass media era.Based on the new media social platform’s consumer behavior,consumer’s psychological characteristics,the brand’s communication characteristics,advertisement design methods are all important research objects.Therefore,this article needs to use literature,qualitative analysis,case analysis,interdisciplinary research methods and other research methods to conduct a detailed analysis and inquiry into the environmental background,research objects,etc.from the fields of psychology,sociology,communications,advertisement and so on.Through research,it reveals that brands have a certain influence on consumers’ social development in terms of channels,content,and social participation,as well as advertisement design methods based on brand social value.This study enriches the theoretical significance of advertisement and provides a new perspective for the design of advertisement in practice.